On Education and Human Nature Essay

This paper is a brief discussion of the relationship between education and human nature as seen in two varying viewpoints – that of Callicles (in Plato’s Gorgias) and Protagoras. The author is of the belief that education, albeit necessary in the survival of man in the long run, is a construct that contradicts the nature of man insofar as it restricts certain aspects of an individual. Such an assertion is partly leaning towards Callicles’ view of man as a creature whose appetites, so to speak, have to be met by virtue of a natural law. This position, along with Protagoras’ view of the nature of education – that it is essential in the cultivation of civic virtue – is key to the author’s argument that education is restricting. Callicles and Protagoras are similar in the sense that both are Sophists, with the slight distinction that the former is a student of Gorgias. Protagoras (outside of Plato’s dialogs) is known for his assertion that man is the measure of all things, and with that in mind it can be said that Callicles likewise adheres to that position, but with reservations – i. e. , the â€Å"better† man (discussions on definition aside) seems to be the measure of all things, not all men as they are. Aside from that, however, there is nothing more that links the two characters in Plato’s dialogs together. In fact, the views of the two thinkers with regard to the issue central to the discussion in this paper differ greatly. To begin, Callicles admonishes Socrates in their dialog for remaining to be a â€Å"student† of philosophy even as an adult. For Callicles, philosophy is not meant to be studied extensively nor lengthily; it is supposed to be indulged in by the youth, and only in moderation. He maintains that studying philosophy insofar as it is required by one’s education is acceptable; however, to still be engaged in philosophizing when one is already past the age of schooling is short of appalling since it causes one to deviate from leading a practical life. But what is this practical life that Callicles is in favor of? The answer to this question is implicit in the discourse that followed his expression of dislike towards Socrates’ way of life. Callicles purports that there is a natural justice in existence in the world that is being resisted, or even disregarded, by conventional justice. His notion of what is â€Å"just by nature† revolves around the idea that the â€Å"superior† amongst men is supposed to be a kind of usurper of property (if seen in a negative way) who – by virtue of his superiority – has the right to rule over the inferior of his kinsmen, and is entitled to a greater share in everything compared to lesser men. Such a concept, as seen in his exchange with Socrates, is completely in opposition to what is being forwarded in their society at the time – the idea that all men are essentially equal, and that what is just is for everyone to receive an equal share. This is the conventional justice Callicles is referring to. Socrates, in turn, and with his method of â€Å"acquiring knowledge† (Socratic method), manages to use his opponent’s argument against him. He began his argument with questions that asked for a clarification of definition – what is superior? Better? – and ended with the statement that with Callicles’ own words he managed to show that since many is superior to one, then rules of the many are superior; hence, these rules are rules of the better; hence, the rules of these â€Å"better† people are admirable by nature since they are superior; thus, natural justice is not at all in contradiction with conventional justice. As mentioned earlier, within the aforementioned exchange regarding natural and conventional justice lies Callicles’ perception of the practical life, or the kind of life an individual ought to lead. As with countless other thinkers, his argument is deeply rooted with the idea of happiness as the end to which man should direct his actions. What distinguishes him from Protagoras, though, is his assertion that happiness – and his concept of natural justice – can be attained only by the man who will succumb to his appetites, or in his own words: â€Å"the man who’ll live correctly ought to allow his own appetites to get as large as possible and not restrain them†. As for what he termed as â€Å"contracts of men† – which are to be assumed as the laws that maintain order in the society – Callicles is of the opinion that since these go against the grain with which man is made, they are to be considered â€Å"worthless nonsense†. For his part, Socrates of course attempted to dissuade Callicles by means of his conventional method of discourse and by introducing the analogy of the two men with jars, to no avail. Protagoras’ main point in the discourse relevant to this paper is that virtue is teachable. In support of his assertion, he recalled the account of the creation of man in Greek mythology to Socrates. He recounted that all creatures of the earth are made by the gods out of fire and earth, and that prior to giving them life Epimetheus and Prometheus were tasked to facilitate the distribution of abilities to them. Epimetheus volunteered to do it himself, with Prometheus inspecting the result. Epimetheus balanced the distribution with regard to â€Å"nonreasoning animals†. As for the human race, they were left bare, in the broadest definition of the word. Prometheus saw the problem and solved it by stealing from Hephaestus and Athena wisdom in the practical arts and fire and gave them to man, which proved fatal for him in the end. It is important to note that wisdom in the practical arts is wisdom intended for survival. It did not include political wisdom – needed to be able to establish and maintain the order of a city – as this is kept by Zeus. The result was catastrophic, as evidenced by the fact that later on Zeus sent Hermes to distribute justice and shame to all men for fear that the human race will be wiped out because of man’s inability to coexist in cities they founded to protect themselves from wild beasts that placed them in danger of annihilation. Political or civic virtue then – products of justice and temperance – became a divine law of which every man is knowledgeable, unlike other virtues that stem from other arts (such as architectural excellence). This myth was used by Protagoras to show that inherent in all men are the seeds of civic virtue that only need to be coaxed out with the aid of education and constant admonition from one’s elders (particularly parents). And since this is the case, all men are capable to be taught virtue, because all men are in possession of it. Protagoras made a second, this time stronger point to support his statement that virtue is teachable. He began his argument by saying that the difference between evils caused by natural processes and those resulting from the lack or absence of civic virtue is that the former elicits pity for the person in possession of such an evil. Contrary to that, when society is confronted with a person exhibiting the opposite of virtue – injustice, impiety, etc. – it is not pity that’s felt but anger. Protagoras maintains that this reaction is due to the fact that civic virtue is regarded as something that can be acquired through training, practice, and teaching. He pushes his position further by saying that reasonable punishment – administered to a person who has committed an act that goes against civic virtue – is undertaken as a deterrence, the implication of which is that virtue is and can be learned. To further support his claim, Protagoras went into a brief discussion of how virtue is taught to all men all their lives. As little children, he said, men are taught not only by their parents about civic virtue but also through the education they receive. From the literature they study to the songs they play, teachers are keen on inserting messages meant to teach them what is good and just. For Protagoras, it seems, education is not merely comprised of letters and literature. Music is likewise necessary, as well as sports. Music, as he said, makes people â€Å"gentler† – they become more â€Å"rhythmical and harmonious† with regard to their actions. And this is important because for him, â€Å"all of human life requires a high degree of rhythm and harmony†. As for sports, Protagoras mentions that parents â€Å"send their children to an athletic trainer so that they may have sound bodies in the service of their now fit minds†. Even after one’s formal schooling is over, education on the virtues does not stop. As Protagoras said: â€Å"When [the students] quit school, the city in turn compels them to learn the laws and to model their lives on them. They are not to act as they please. † He ended his side of the discussion with a rhetorical question of how anyone can wonder about virtue being teachable when it is given so much care and attention in man’s public and private life. It is crucial to analyze the discourse both thinkers had with Socrates, albeit briefly, to be able to shed light on the position of this paper that education is necessary but constricting. With regard to the nature of man, it is clear that there is a clear dividing line between the idea of Callicles and that of Protagoras. For the latter, what is good for man is that which is good for the society. In other words, there is no contradiction between natural and conventional justice relative to the nature of man and how he ought to live. For the former, man is essentially a being meant to be governed by his appetites, or desires. The conflict lies in the fact that conventional justice dictates that there be a certain level of order maintained in a society, order which will only come about through the citizens’ willingness to subject themselves to laws that promote equality and peaceful co-existence. For Callicles, such laws are human constructs, designed to restrain his idea of a superior man, and as such should not be observed. The author will go one step further and say that although there is no direct discussion on education in Callicles’ discourse with Socrates, it is clear that since education is a human construct, he sees it as but another shackle his superior man has to bear. Despite the fact that Protagoras is amenable to education – as it teaches civic virtue – there is a single line in the discourse that implies a completely different attitude. Protagoras told Socrates that when a man’s formal education is over, he is still forced to learn the laws and live by them, and that he is not to act as he pleases. This goes to show that despite the eagerness of his version of man to live a life of civic virtue, part of him still needs to be shackled by laws. It is these deductions – from both thinkers – that led the author to believe that inherent in every person is a part that yearns for unbridled freedom and power. Education is an institution that strives to inculcate in man the characteristics needed for him to be able to lead a peaceful life in a society – characteristics that lean towards suppressing one’s desires and call for a sort of balance between fulfilling one’s wants and respecting those of others. Despite the restrictive nature of education, the author believes that it is still a necessary burden people have to bear. Gone are the days when man kept to himself, when he foraged for food and did not maintain a life of permanence in any one place. With the evolution of man came the need for permanence, and with that co-existence with other men. It may be true that at the core of every man is a selfish desire for power – to have everything and more. But if all men were to be allowed to act according to their whims, the stories of old – where Zeus feared that the human race might be annihilated because of man’s inability to restrain his need for power – may come true after all. Survival today does not only entail meeting one’s basic needs. It is also about respecting other men, if one were to be anthropocentric about it. And this – along with other things that will aid the human race to persist for the next millennia – can only be reinforced by education.

Capital Punishment Essay

The death penalty has been around for many centuries and will probably be around for many to come. Although some citizens feel capital punishment is ethically wrong, it is necessary in today’s society for various reasons. Society must be kept safe from the barbaric acts of murders and rapist, by taking away their lives to function and perform in our society. Most criminals don’t take into account the results of their actions. If a person intending to commit a crime, sees another criminal put to death for the same crime he or she is going to carry out, the person might think before executing the crime. Edward Koch, who has been district leader, councilman, congressman, and mayor says, â€Å"human life deserves special protection, and one of the best ways to guarantee that protection is to assure that convicted murders do not kill again† (323). A person, who has been affected by a criminal’s work, would probably feel that the death penalty is fair. It’s hard to imagine how it would feel if one of your loved ones were murdered. Personally I would want the person who took my loved one’s life to suffer. In addition, most mother’s views would be quite similar. If a criminal was to rape a child the mother would more than likely want the death penalty for the rapist. Koch makes a similar point by saying, † Life is indeed precious and I believe the death penalty helps to affirm the fact† (322). Most countries in the world do not use the death sentence as a form of punishment. However, most countries have stiffer penalties for crimes. If the United States were to make a law like this it would be too harsh. Nonetheless, if on a person’s third offense of stealing, their hand were cut off then this would be more appropriate. Capital Punishment also has its negative effects. Life imprisonment without parole serves the same purposes as capital punishment at less cost without the debate of whether it’s right or wrong. Also, with capital punishment there is the chance of killing an innocent person. The poor and minorities have less money to spend on a good lawyer, so they are more at risk for an unfair trial. In comparison the Bible also says that capital punishment is not morally correct. The Ten Commandments in the Bible states, â€Å"Thou shalt not kill† (Ex. 20.13). Steve Hux the pastor at Cedar Creek Free Will Baptist Church says, â€Å"capital punishment is biblically wrong and one human life should not be put in the hands of another.† Still capital punishment’s benefits outweigh the negative effects. It’s very important to help keep crime off the streets and this is a firm way to do it. Capital punishment shows criminals that they will have to suffer their consequences. In conclusion, capital punishment is a just way of punishment. It allows victims families to have somewhat of a consolation, by knowing that vicious murders are off the streets. Finally, capital punishment provides a powerful way to make the statement: crime is wrong. The death penalty has been around for many centuries and will probably be around for many to come. Although some citizens feel capital punishment is ethically wrong, it is necessary in today’s society for various reasons. Society must be kept safe from the barbaric acts of murders and rapist, by taking away their lives to function and perform in our society. Most criminals don’t take into account the results of their actions. If a person intending to commit a crime, sees another criminal put to death for the same crime he or she is going to carry out, the person might think before executing the crime. Edward Koch, who has been district leader, councilman, congressman, and mayor says, â€Å"human life deserves special protection, and one of the best ways to guarantee that protection is to assure that convicted murders do not kill again† (323). A person, who has been affected by a criminal’s work, would probably feel that the death penalty is fair. It’s hard to imagine how it would feel if one of your loved ones were murdered. Personally I would want the person who took my loved one’s life to suffer. In addition, most mother’s views would be quite similar. If a criminal was to rape a child the mother would more than likely want the death penalty for the rapist. Koch makes a similar point by saying, † Life is indeed precious and I believe the death penalty  helps to affirm the fact† (322). Most countries in the world do not use the death sentence as a form of punishment. However, most countries have stiffer penalties for crimes. If the United States were to make a law like this it would be too harsh. Nonetheless, if on a person’s third offense of stealing, their hand were cut off then this would be more appropriate. Capital Punishment also has its negative effects. Life imprisonment without parole serves the same purposes as capital punishment at less cost without the debate of whether it’s right or wrong. Also, with capital punishment there is the chance of killing an innocent person. The poor and minorities have less money to spend on a good lawyer, so they are more at risk for an unfair trial. In comparison the Bible also says that capital punishment is not morally correct. The Ten Commandments in the Bible states, â€Å"Thou shalt not kill† (Ex. 20.13). Steve Hux the pastor at Cedar Creek Free Will Baptist Church says, â€Å"capital punishment is biblically wrong and one human life should not be put in the hands of another.† Still capital punishment’s benefits outweigh the negative effects. It’s very important to help keep crime off the streets and this is a firm way to do it. Capital punishment shows criminals that they will have to suffer their consequences. In conclusion, capital punishment is a just way of punishment. It allows victims families to have somewhat of a consolation, by knowing that vicious murders are off the streets. Finally, capital punishment provides a powerful way to make the statement: crime is wrong. The death penalty has been around for many centuries and will probably be around for many to come. Although some citizens feel capital punishment is ethically wrong, it is necessary in today’s society for various reasons. Society must be kept safe from the barbaric acts of murders and rapist, by taking away their lives to function and perform in our society. Most criminals don’t take into account the results of their actions. If a person  intending to commit a crime, sees another criminal put to death for the same crime he or she is going to carry out, the person might think before executing the crime. Edward Koch, who has been district leader, councilman, congressman, and mayor says, â€Å"human life deserves special protection, and one of the best ways to guarantee that protection is to assure that convicted murders do not kill again† (323). A person, who has been affected by a criminal’s work, would probably feel that the death penalty is fair. It’s hard to imagine how it would feel if one of your loved ones were murdered. Personally I would want the person who took my loved one’s life to suffer. In addition, most mother’s views would be quite similar. If a criminal was to rape a child the mother would more than likely want the death penalty for the rapist. Koch makes a similar point by saying, † Life is indeed precious and I believe the death penalty helps to affirm the fact† (322). Most countries in the world do not use the death sentence as a form of punishment. However, most countries have stiffer penalties for crimes. If the United States were to make a law like this it would be too harsh. Nonetheless, if on a person’s third offense of stealing, their hand were cut off then this would be more appropriate. Capital Punishment also has its negative effects. Life imprisonment without parole serves the same purposes as capital punishment at less cost without the debate of whether it’s right or wrong. Also, with capital punishment there is the chance of killing an innocent person. The poor and minorities have less money to spend on a good lawyer, so they are more at risk for an unfair trial. In comparison the Bible also says that capital punishment is not morally correct. The Ten Commandments in the Bible states, â€Å"Thou shalt not kill† (Ex. 20.13). Steve Hux the pastor at Cedar Creek Free Will Baptist Church says, â€Å"capital punishment is biblically wrong and one human life should not be put in the hands of another.† Still capital punishment’s benefits outweigh the negative effects. It’s very important to help keep crime off  the streets and this is a firm way to do it. Capital punishment shows criminals that they will have to suffer their consequences. In conclusion, capital punishment is a just way of punishment. It allows victims families to have somewhat of a consolation, by knowing that vicious murders are off the streets. Finally, capital punishment provides a powerful way to make the statement: crime is wrong.

Amyotrophic Lateral Sclerosis (ALS)

Amyotrophic Lateral Sclerosis (ALS) Amyotrophic Lateral Sclerosis Amyotrophic Lateral Sclerosis (ALS) is a disease that destroys nerve cells and causes disability. The nerve cells gradually break down and die. Muscle twitching, weakness in a limb, or slurred speech is how ALS typically starts. It eventually affects the muscles needed to move, speak, and breath.The disease is progressive, and currently there is no cure for ALS. It belongs to a larger group of disorders known as motor neuron diseases, which are caused by gradual deterioration and death of motor neurons. In ALS, both the upper motor neurons and the lower motor neurons degenerate or die, and stop sending messages to the muscles. Most people with ALS die from respiratory failure, usually within 3 to 5 years from when the symptoms first appear. The majority of ALS cases are considered sporadic, which means the disease seems to occur at random with no clearly associated risk factors and no family history of the disease. Whereas around 5 to 10 percent of ALS cases are familial, which means that an individual inherits the disease from his or her parents. Signs and symptoms include: difficulty walking or doing ADLs; tripping and falling; weakness in the leg, feet, or ankles; hand weakness or clumsiness; slurred speech or trouble swallowing; muscle cramps and twitching in the arms, shoulders, and tongue; difficulty holding the head up or keeping good posture. ALS most often begins in the hands, feet, or limbs, and later spreads to other parts of the body. Muscles will progressively weaken as the disease advances. ALS doesn’t typically affect senses, thinking ability, or bowel or bladder control. In some ALS cases the disease is inherited, while the others remain with no known cause. Researchers are also looking into gene mutation, chemical imbalances, disorganized immune responses, and protein mishandling. Research is also being done into cellular defects, stem cells, family versus sporadic ALS, biomarkers, and new treatment options.Various risk factors include heredity, age, sex, and genetics. Environmental factors that may tri gger or affect risk of ALS include smoking, environmental toxin exposure, and military service. Complications that people with ALS may experience include breathing problems, speaking problems, eating problems, and dementia. Amyotrophic lateral sclerosis can be hard to diagnose early on because it mimics many other neurological diseases. Tests to rule out other conditions may include electromyogram (EMG), nerve conduction study, magnetic resonance imaging (MRI), blood and urine tests, spinal tap, or muscle biopsy. Treatment for ALS can slow the progression of symptoms, prevent complications, and make a person more comfortable. Two medications are currently approved for the treatment of ALS, Riluzole (Rilutek) and Edaravone (Radicava). A doctor may also prescribe medications to provide relief from symptoms including muscle cramps and spasms, spasticity, constipation, fatigue, excessive salivation, excessive phlegm, pain, depression, sleep problems, and uncontrolled outbursts of laughing or crying. Some therapies that people with ALS can do include breathing care, physical therapy, occupational therapy, speech therapy, nutritional support, psychological and social support.

Consumer Behaviour ( Paraphrase assignment) Essay

Consumer Behaviour ( Paraphrase assignment) - Essay Example Analysing CB helps marketers understand the reason and the mechanism of how consumers make specific buying decisions. The study of CB can be used to explain why customers behave in specific ways- what are the motivating factors for the customers, what are the factors that catch a customer’s attention, what retains their faithfulness towards a product, brand or company and what turns a customer into â€Å"fan† of an organization (Blackwell, Engel, & M, 2006). The objective of this assignment is to analyse the various business theories, models and practices in the area of consumer behaviour. We will specifically analyse the practices being followed by ‘The Body Shop’ (TBS) to influence consumer buying. ... ity of â€Å"The Body Shop† can be explained as a result of its marketing activities which make an enormous impact on the psychological facets of consumer thereby affecting the Consumer Decision process. PSYCHOLOGICAL CORE The marketing activities undertaken by an organization influences the factors in the psychological core of a consumer. These activities are aimed at creating awareness and demand for the product which influence the Consumer Decision process. Hence, it is important that marketers analyze the psychological core which comprises of the following components: PERCEPTION Consumers undergo different stages of processing in which various stimuli are input and stored. However consumers do not passively process all the information that is present but only a small number in their environment is ever noticed. Of these, an even smaller number are attended to. The meaning of stimulus is interpreted by the three stages: exposure (or sensation), attention and interpretation. These three make up the process of perception. The figure below provides an overview of the perceptual process. Figure 2: An overview of the perceptual process Source: (Quester, Neal, & Hawkins, 2007) EXPOSURE Exposure occurs when a stimulus comes within range of our sensory receptor nerves (Quester, Neal, & Hawkins, 2007). TBS practices a lot of random and deliberate exposure. Advertisements in magazines, promotional offers and information on new products in e-mails, hoardings and TV advertisement are one mechanism of increasing the exposure of TBS products to the consumers. One of the advertisements that was recently scene in the ‘Vogue’ magazine of November 2010 edition which creates awareness for its new fragrance- Dreams Unlimited is shown below: Figure 3: Recent TBS advertisement seen in

Events Management Law Essay Example | Topics and Well Written Essays - 3000 words

Events Management Law - Essay Example ........................10 Reference.............................................,11 Executive Summary The Cliffhanger Festival is an annual event that includes games and other outdoor events. The primary organiser of the event, Heason Events has some legal obligations that must be attained for a successful event to be organised. The main legal requirements are health and safety matters and licensing. The legal requirement for health and safety is rooted in the concept of negligence and the duty of care for the organisation of public events like this festival. This duty of care is supported by common law and civil law in the UK as well as European Union Laws. It puts the organisers in a position where they need to identify their duty to the participants in terms of health and safety and also put in place measures to ensure that this is honoured. The licenses required are spelt out in the Licensing Act of 2003. The necessary licenses required by Heason Events include licences to use p remises, to sell alcohol, copyright permissions for music as well as trademark permission. It is recommended that Heason Events puts in place a good risk management team that will analyse the health and safety risks involved at each stage of the event. They should set up a first aid centre and insure those that cannot be handled. Participants should be given conspicuous notices on health and safety tips. The team should monitor risks regularly. Also, Heason must put in place practical steps to ensure that all partners and exhibitors have complied with all necessary licensing requirements. This should be monitored before and during the event to prevent abuses. Introduction This paper examines the legal matters relevant to the organisation of Cliffhanger 2011, the UK’s largest outdoor event that is expected to draw about 20,000 visitors to Sheffield this year (Cliffhanger Official Website). It is aimed at inspiring and encouraging people to exercise and indulge in outdoor event s that will promote socialisation and entertainment. There are several legal issues that the organisers of the event need to be aware of and make necessary action to ensure that they are controlled to ensure that the event goes on and ends without issues and problems to the organisers. Key amongst these issues is the issue of health and safety as well as licensing. This paper critically examines the legal basis of these two main issues. This is followed by an evaluation of how these issues affect the organisation of Cliffhanger 2011. The paper concludes with recommendations on how the organisers of Cliffhanger 2011 can control these issues and ensure that they do not mar the event. Event Context The Cliffhanger festival is a major outdoor event that aims at attracting people from all over the world to come and join in the fun of its outdoor games and exhibitions. Cliffhanger is an annual event that is rotated across the UK and this year, it is being held in Sheffield between July 2n d and 4th. The festival is organised by Heason Events, Sheffield City Council and Events Sheffield. Heason events is the primary event organiser. The partners include BKSA, British Military, International Federation of Sporting Councils (IFSC), Jury’s Inn, Millhouse Works, Real Radio and SYO. Sponsors include Decathlon, Climbin Works, Yorkshire Hotels and Hammer design. Music and camping services are rendered in partnership with Alpkit UK. The festival will be opened to members of the public and it primarily targets families. It will involve a series of outdoor events

Critical thinking Essay Example | Topics and Well Written Essays - 750 words - 3

Critical thinking - Essay Example Be it spoken (oral) or written, it has a power to help achieve success in every walk of life. It should be noted that language is imperatively different in the field of medical. It is merely because the processes involve a number of stages and terminologies which can be understood by a person who is well-versed in medicinal studies. It has also been assessed that a number of people make use of the language translators to understand medical transcripts. Since I tend to join medical field for an assistant purpose, I am completely aware of the need of understanding relevant language (Skelton). Unlike many other fields of business, it can be well noted that medical field requires clear understanding of procedures. The vocabulary is far different in medical field which is only understandable to the medical practitioners. Considering my involvement in the field of medical, I am sure that if I am aware of language then I would be able to minimize risk of failures. If I will be ordained to perform a task, I will not be in a need to ask again and again because I will be able to understand the requirements as the first place. This is one of the crucial points that are needed to be understood (Skelton). The need of understanding language will also be crucial at the beginning of the day when I will be briefed regarding the goals of each day. Also to make sure that I am able to communicate with personals of administrative, I will have to make a translated version of transcripts. This cannot be done until core terminologies are not understood. This gives a clear idea that it is imperative to study language concerning medical procedures. Reflecting on my current position on language, it can be said that I still need a lot of exercise and practice. I think I am not effective and quick in understanding commands or writing up medicinal transcript to assist senior medical practitioners. I would

DHL Research Paper Example | Topics and Well Written Essays - 1500 words

DHL - Research Paper Example All the operation of the firm is based on this segmentation strategy of the company. The company believes to segment and operate their business based on buyer behavior which gives a more accurate approach for DHL to satisfy their customers. The first segment is dominated by the price and the supply chain capacity of the customers which aligns with the administrator producer coding metric. The second segment is driven by performance reliability. This integrates with integrator administrator coding metric and the third segmentation of DHL is based on highest value based attributes like customers interaction, innovators of supply chain. Then each segment is further controlled by collaborator, perfectionist and price zealots approach (Coltman, Gattorna and Whiting, 2010, p. 16-18). Focus Strategy Focusing a particular market is done by any company with mainly three techniques. Porter’s Generic Strategy acts as a very important tool for the company to identify the focus strategy to follow for the business. The below figure shows a Porter’s Generic model- Figure 1: Porter's Generic Model (Source: Botten, 2007, p. 264) The focus strategy adopted by DHL is differentiation strategy. It differentiates its services from the competitors with their focused approach towards the specific customers with their uniqueness in service for them. By the improvement of the infrastructural development the company is providing remote location services which many of the competitors are not able to offer to the customers. Selected market segment gets benefits from the company with their focused differentiation strategy. The company mainly focuses on the mid level and the smaller business units for their businesses and offers service benefits to the niche segment of the market with their customized approach. This customer centric approach of the company gives greater flexibility for the customers to adopt their service and at the same rate provided by other companies in the market. Key success metrics The key success factor of any company depends on its adaptive capability with the changing environment. The change in the trend of consumer behaviors and the market trend are needed to be analyzed by the company to maintain a sustainable position in the market. DHL main success factors can be referred as the changes in the company’s strategy due to changes in the market trend with its market fragmentation due to competition and saturation at particular market. The changing taste of the customer also forced the company to implement customer centric strategies which matched with the customer preferences from time to time (DHL-a, 2011). The sector approach of DHL is the main reason for the success of the company. The growth in each sector of Retail, Consumer, Technology, Automotive, Health care and others have constantly influenced the company to implement strategies to suit the need of the market. The sector oriented logistic system is another reason for success of DHL. The business of the company sector wise in the year 2011 is shown in the figure below. Figure 2: Sector wise business of DHL in Q1 2011 (Source: DHL-b, 2011, p. 33) SWOT analysis In order to understand the position of the company it is very essential for the firm to understand its strength, weakness, opportunity and threats in the market. Strength The strong brand name is one of the major reasons for the success of DHL in the long run of their business process. The quality standard

Agency theory linked to management accounting Essay

Agency theory linked to management accounting - Essay Example The behavioural premise of the innovative financial-economic theory is based contradict to the thoughts of trustiness, faithfulness, loyalty, stewardship, and care for others that motivate the conventional principal-agent association. The conventional conception of agency is established on ethical measures. But the theory in the conventional sense is not possible as human beings are rational maximizers. Duska (1992) elucidates as: "To do something for another in a system geared to maximize self-interest is foolish. Such an answer, though, points out an inconsistency at the heart of the system, for a system that has rules requiring agents to look out for others while encouraging individuals to look out only for themselves, destroys the practice of looking out for others"Another point of view is that as individual rewards are openly connected to individual venture efficiency than collective rewards managers prefer individual motivation allocation (Hayes, 1976).Agency theory accepts tha t employees and employers have diverse ends, behave in a self-interested way, and are eager to presume altering points of risk. In this paper, a review of how incentive remuneration plans can help create a commonality of interest between the two groups is examined.The agency theory presumes that the agent and the principal are self-interested and try to make the most of their gains in their relationship. A simple instance is the case of a store manager who acts as an agent of the owner. The store manager desires for as much rewards for his work as possible that too for as little work as feasible. But at the same time the store owner would look for the manager to work the maximum for a very little pay as possible. This premise drops the themes of honesty and commitment from the agency association as their inappropriateness with the basic theory of balanced maximization. According to DeGeorge (1992) "The job of agency theory is to help devise techniques for describing the conflict inh erent in the principal-agent relationship and controlling the situations so that the agent, acting out of self-interest, does as little harm as possible to the principal's interest". In reality management accounting study has an extended past of researching how incentives sway behaviour (Luft & Shields 2003; Bonner & Sprinkle 2002; and Young & Lewis 1995). Organisations have from a very long time made use of incentives as a means for adjusting the involvements of managers and of employees with the interests of the firm and its shareholders. For instance, in the 1980s, CEO Roger Smith brought in operation dependent pay to the line workers at GM. Thus when GM was doing well, the workers also was doing well (Business Week, 1900). One primary anxiety for managers who want to stimulate their workers is how to allocate financial motivators among team members(Ramaswami & Singh, 2003). Particularly, managers have to settle on, amid other things, (1) How much contingent dependent remuneration should be (2) How financial inducements should be allotted among the workers. The sharing of performance payoffs is mainly motivating and brings forth much academic dispute about suitable allotment rules (Meindl, 1989). Incentive Plans Performance plans extend the managers' verdict sphere by rewarding them on the attainment of some accounting-based events over a period running from three to six years instead of current annual performance (Kumar and Sopariwala, 1992; Enis, 1993). Actually plans based on performance are of two types: performance unit plan or performance share plan. Healy & Wahlen (1999) stated that market anticipations, management reward and rigid interference were the principal components attractive earnings management. Fields et al (2001, p. 260) states that "when managers exercise their discretion over the accounting numbers with or without restrictions". In reality managers or agents are motivated to maximise the firm's value

The importance of small and medium business for national economy Assignment

The importance of small and medium business for national economy - Assignment Example SMEs form the majority of the businesses that operate in a particular nation. Each nation’s economic stability is highly dependent on the number of SMEs operation in those nations (Harvie, 2002). If government policies are not directed towards the promotion of these organizations then there are chances that these organizations may fail to continue to operate and as a result of this these organizations may close. Since these organizations form the majority of the organizations in a nation, they even employ the highest percentage of a particular nation’s work force. If SMEs are not promoted, they might close and as a result of this the economy may experience increase in the rate of unemployment. According to a report that was compiled by ECORYS and commission be the European Commission, 98% of the organizations that were operating in the European region were SMEs and these organizations were employing 67% of the total workforce (ECORYS, 2012). This report depicts that if the European Union does not support its SMEs, the chances are that 98% of the organizations in the region will shut down and may contribute to 67% of the total rate of unemployment (ECORYS, 2012). If SMEs are not encouraged within a particular nation, the wealth gap will further increase. SMEs owners as well as employees working in these organizations are those individuals who fall below the upper half of the line of the income distribution (Hallberg, 2000). This means that SME owners and employees earn less than what is earned by individuals working for large corporations and the money earned by owners of large corporation. If SMEs are not promoted with various policies such as tax benefits and easy access to credit, they will fail to survive the competition they face at the hands of large corporations and due to this the owners and workers of these organizations will experience a decline in their salaries and

Historical Weather Patterns of Michigan Essay Example for Free

Historical Weather Patterns of Michigan Essay Evaluating changes in synoptic patterns is tantamount to understanding regional climate change. To date, the synoptic evaluations that have been done regarding climate change output from General Circulation Models have been restricted mainly to examining changes in storm tracks across large areas. The north generally experiences colder weather compared to the south, but Michigan weather is unpredictable and switches rapidly, especially during the winter (Hodak, 21-28). Seasons and types of weatherfall, cool nights and warm days; wintersnowy and constantly cold, getting dark early in the evening; springwarmer days, often rainy with thunderstorms; summerhot days and warm nights, daylight lasting until late in the evening (Bohnak, 87-95). People love to talk about the weather. From Maine to the Midwest, locals are convinced that their weather conditions are the weirdest. Theyll tell you about the big blizzard, the great flood, or the hideous humidity, convinced that decades of harsh weather have shaped the characters of the local people (Keen, 19-27). Relationships between springtime heat accumulation and low temperature events in the western Lower Peninsula were investigated. Sixty years (1931-1990) of daily maximum and minimum temperature data from six stations were used to calculate seasonal growing degree day (GDD) accumulation normal and extremes  and their relationship to the date of last freeze at each station throughout the period. Results indicate that in spite of a wide range of individual station and year-to-year variability, both regional springtime GDD accumulation thresholds and last freeze dates are occurring earlier but the timing of GDD thresholds is changing more rapidly, resulting in a net trend toward more freezes after certain GDD thresholds are crossed and a flat or increasing amount of GDDs accumulated on the date of last freeze (Keith, 35-41). Extreme low temperature events are a normal part of springtime climatology in Michigan and can cause severe damage to many of the states diverse agricultural crops. In particular, late spring freezes are a major concern in the western counties of the Lower Peninsula where commercial fruit production is concentrated and their occurrence may be a significant factor in explaining inter-annual variations of yield (Hodak, 21-28). For example, a series of freezing nights in late May 1992, damaged several types of fruit (grapes, strawberries, plums, and sweet cherries), reducing the overall potential size of the crop. Although United States mean temperatures have been rising during the last decade, perhaps as part of a wider global trend, some recent springs have been particularly warm in Michigan (e.g. 1991), extreme low temperature events continue to occur (Keen, 19-27). The possible association between regional temperature trends and the risk of extreme minimum daily temperature events has not been widely examined. Some efforts have focused on documenting recent changes in the length of the growing season or on the relationship between mean temperature trends, but little is available concerning Michigan (Keith, 35-41). Furthermore, recent literature is largely silent on the question of how springtime low temperature risk is conditioned by antecedent weather patterns, that is, for example, whether a warm April is normally followed by a lower-than-average frost risk in May. Regardless, to the extent to which climatological findings of this type could be generalized from one climatic region to another is uncertain, so such relationships established elsewhere might carry very little information about the risk in Michigan (Bohnak,  87-95). One important relationship between human activities and the atmosphere is pollution. The health effects of polluted air and the ways in which humans and society can reduce pollution are ideas that are considered in the middle and high school benchmarks. At the high school level, in particular, this includes a discussion of global warming and acid rain. Interestingly, one issue for the teaching of these topics is the exclusive connection between air pollution and human activities with lack of regard for other natural sources of air pollution, such as burning leaves, fireplaces, volcanoes and methane gas from cows (Keen, 19-27). All of the changes are consistent with changes in the general large-scale flow patterns. An understanding of all these synoptic changes provides richness and a more conceptual understanding of how climate change may affect the Great Lakes region. References Bohnak, Karl, So Cold a Sky: Upper Michigan Weather Stories, Cold Sky Publishing, Negaunee, MI, pp. 87-95 Hodak, J. United States Weather: Michigan Edition, U.S. Weather Corp. Oklahoma City, OK. 1976, 21-28 Keen, Richard A., Michigan Weather, Publisher: Two Bears Press, September 1993, pp. 19-27 Keith Heidorn, Keith, And NowThe Weather, Publisher: Fifth House, Jul 13 2005, pp. 35-41

Passing by Nella Larson Gender Analysis Essay

Passing by Nella Larson Gender Analysis Essay Nella Larsen was an American writer of the Harlem Renaissance. One of her novels, Passing, took place New York society during the 1920s. The story surrounds the reunion of two women, Clare Kendry and Irene Redfield and their struggles they face because of passing. Through Passing, Nella Larsen demonstrates the challenges that the gender constructs during the time as women are powerless against race and men. Irene and Brians marriage symbolized the different roles of women and men in their home. Although she told Clare that she had all the things she wanted and that did not need to pass as white, Irene still struggled with her marriage and the control of her sons. In the beginning of Passing, Irene recalled the memory of meeting Clare Kendry in Chicago after receiving letter from her. Unplanned, Irene saw Clare in Chicago and was disturbed by her. After dropping Clare out of her mind, she turned her mind to her lovely family, To home, to the boys, to Brian. Brian, who in the morning would be waiting for her in the great clamorous station. She hoped that he had been comfortable and not too lonely without her and the boys (Larsen P1 4). It seems that she has found a destination where she can find her own peace and comfort solution for all her troubles she has. This quote reveals the message that the women should be expected to find their love and their solutions to their problems. This als o shows the expectations society has for women. Home is where the women should be at. Throughout Passing, Larsen starts to unveil pieces of her complicated mind and thoughts of Irene. For example, when Larsen brought up how women think about their husbands That craving for some place strange and different, which at the beginning of her marriage she had had to make such strenuous efforts to repress, and which yet faintly alarmed her, though it now sprang up at gradually lessening intervals (Larsen P1 4). Even though she made Brian stay in New York for his job, which showed some power over Brian, but overall she is powerless against Brian in many aspects as explained, She was, to him, only the mother of his sons (Larsen P3 1). This unveiled the point of view men have about marriage in this society. Women think that children, kids, babies can fill up the cracks of their own marriage. The power of the women in their own family, where they have to depend on their husband in everything, seems to fade every moment: She closed her unseeing eyes and clenched her fists. She tried not to cry. But her lips tightened and no effort could check the hot tears of rage and shame that sprang into her eyes and flowed down her cheeks; so she laid her face in her arms and wept silently. (Larsen P3 1). Irene couldnt do anything but think and endure the pain that she went through, thinking about Brians affair, that she still has to stay with him whether he had an affair or not. Until this point, Larsen has shown the perspective, the struggles of the women when they depend on men to survive. Clare Kendry reveals the expectations of women in society and symbolizes the power struggle of the women in society. She has taken a risk by passing and living in a white society. She has put herself in a dangerous situation to bring her access to power and to the higher class in the society. She represents the need for power of women in society, striving for equality. Like Irene, Clare is helpless and powerless against her husband, John Bellew in her own home. She is catlike (Larsen P1 1), trying to hide her own identity because of her own sake. Her true root goes with her gender and drags her down to the bottom against John. She had to accept everything John said. During the reunion with her old friends, Gertrude and Irene, John came into the room, with a surprise greeting that startle everyone, Hello, Nig, (Larsen P1 3) despite not being aware of Clares background. The racist term has offended anyone that has a black background. Gertrude and Irene who had caught her lip between he r teeth and sat gazing at husband and wife, (Larsen P1 3) and even Clare, but she did not do a thing. She knew that if she stood up against him for calling her that, her perfect white life would be over. She knows she has no power over her husband. Later in Passing, John Bellew found out the original root of Clare. Clare herself was speechless, stood at the window, as composed as if everyone were not staring at her in curiosity and wonder, as if the whole structure of her life were not lying in fragments before her. She seemed unaware of any danger or uncaring. There was even a faint smile on her full, red lips, and in her shining eyes (Larsen P3, 4). She finally realized that she was free of him and free of being powerless against her husband. Everyone in the room stood up for her. Even though she felt liberated for an instant, she knew the intolerance of Bellew would cause a tragic end to her. She stood there, next to the window, frozen. The next thing, she was gone. She fell thro ugh the window, which had freed her from the pressure of her husband, as the pressure the expectations on the women of the society had put on them. The end of the story portrays the pressure of the women in their own home, society, which in some ways death is the only solution; they had to follow every single word of men, who is portrayed in the story as more a power creature. Clare Kendrys husband, John Bellew represents the power of the man against the women in the familys structure. Passing is the story about the life surrounds two main character, Clare Kendry and Irene Redfield but it portrays them as powerless creatures that struggle in identify themselves in their own society. It also portrays the picture of men as power creatures against women, as if they are the gender slave owners where the women are the gender slaves. John Bellew is the perfect figure that is portrayed in this story, symbolizing the power of the men in society. Clare Kendry, fearing that John might figure out her original root, shrinks herself into a small creature, powerless, helpless against him. This situation symbolizes the ideology in the familys structure of power in the society, where men are always in charge of the house, and women have to follow what they said. When he came into the room during the party, his greeting to Clare was, Hello, Nig (Larsen P1 3). Despite the f act that he didnt know about Clare and her friends background, the greeting still heated up their anger. Even though it was very offensive, Clare and her friends still could not do anything about it. This shows the power of John over all the women, as the only man in the room. His power controls Clare in everything, where she had to be careful what she did that include her racial root. Nella Larsen has portrayed the power that men have and abuse it in their own household or even in the society in general. Even though Passing is a novel that surrounds the racial issues during the 1920s, the story still has a different approach to its theme. Rather than focusing on race, it focuses on the gender challenges in relationship, marriage, or even in society overall between men and women. Through the novel, Nella Larsen has showed the purposes of men and women in society where they support each other not abusing the power they had. She also proves the false beliefs that society has in their family, where men have to be in charge of their household.

Factors Contributing to the Rebellion of Americans in 1776 :: Revolutionary War British Puritans History Essays

Factors Contributing to the Rebellion of Americans in 1776 Imagine you are an American Colonists just making ends meet as a merchant. There has recently been a war between the French and the British. During the war, you continued to trade with the enemy and smuggle goods, while your colonial assembly repeatedly refused to provide military officials with men and supplies. The war eventually ends, leaving the British with debt and expensive responsibilities to administer newly acquired territory in North America, they received from the French. Believing that the Navigation Acts should be enforced strictly and that the lightly taxed colonists should pay a share of the empire's defense costs, Parliament in March 1765 passes the Stamp Act to raise revenue. Next thing you know Parliament imposes another act on the colonies, the Mutiny Act, stating that the colonists must house and maintain the British troops. Ok, you are a bit mad, but it is maintainable. Out of the blue, you hear about a shooting in Boston, where five people were shoot by th e British troops, there is a lot of propaganda surrounding. Your neighbors, along with yourself are enraged by what you hear. Following this incident there is much propaganda in pamphlets passed out concerning colonial religion and political ideas. These things and others happened to the colonists and impart enthralled and provoked them to rebel and in effect brought about the American Revolution. From the information I have gathered in class and from my own personal reading, I have concurred that Parliament taxation was the parent irritation to the other annoyances. The Seven Years' War Showed the British officials that the Americans had no regard for the Navigation Acts and imperial authority. Example of this were colonial merchants continuing to trade with the enemy and smuggle goods, while colonial assemblies repeatedly refused to provide military officials with men and supplies. The war left Great Britain with a considerable debt and expensive responsibilities to administer newly acquired territory in North America. As a result, Parliament in March 1765 passed the Stamp Act to raise revenue. This act required the colonists to purchase and use specially stamped paper for all official documents, deeds, mortgages, newspapers, and pamphlets. The Stamp Act provoked opposition among the colonists, who saw this as a violation of their rights. To the colonists, the Stamp Act violated the right of English subjects not to be taxed without representation; it also weakened the independence of their colonial assemblies.

Cadburys - Marketing Strategies :: Business Management Studies

Cadburys - Marketing Strategies In order to increase sales Cadburys needs to undertake a range of marketing activities before deciding upon the best way to encourage the purchase of its product. When identifying the basic principals which Cadburys must apply to its marketing will be its basic objectives because all business must have objectives it allows them to increase sales and make profit. Corporate aims are the long term intentions of a business, whereas corporate objectives are the specific targets required to achieve the aims. The common aim and objectives of the corporation such as Cadbury includes the following: 1 Survival 2 Profit maximisation- which is often taken to be the reason why firms exists and to be the primary objectives in practices most firms have a hierarchy of objectives when a firms survival is threaten it may profit maximise in order to restore its financial health. 3 Growth- which includes Cadbury selling new products or expanding overseas. 4 Diversification- which is the spreading of business risks by reducing dependence on one product. 5 Sales maximisation- which is the increasing of sales 6 Improving the product image-which includes creating a new logo or launching a new brand of product and creating more attractive packaging. For example, Cadbury set out two objectives for the development of their chocolate, Fuse. These were: 1. To grow the market for chocolate confectionery 2. To increase Cadbury's share of the snacking sector When launching a product the company Cadbury’s had to make sure that any new product in the snaking sector must establish points of difference, creating a unique selling proposition (USP) i.e. a product with unique appeal which is not shared by any of its competitors. Referring back to the example of Fuse, Cadbury lost a lot of money

Algae is the Bio Fuel of the Future Essays -- Biofuel Fuel Energy Powe

Algae: Bio Fuel of the Future Bio Fuels are clearly the most suitable alternative energy of the future as oil and coal are both rapidly vanishing and increasingly out of interest for nations wishing to avoid terrorist nations. Recently, algae has been discovered as an extremely suitable bio fuel because of its surprisingly high ratio of yield to area required for growth. In 1960 Oswald and Golweke proposed the use of large†scale ponds for cultivating algae on wastewater nutrients and anaerobically fermenting the biomass into methane fuel. Algae, like all bio fuels, harvests the energy from water and sunlight to produce oil which can be converted into biodiesel as well as the carbohydrate content to be fermented into ethanol (Benemann, Olst, et al. 1). The concept of using vegetal oil as an engine fuel likely dates back to when Rudolf Diesel (1858†1913) developed the first engine to run on peanut oil, as he demonstrated at the World Exhibition in Paris in 1900 (Biodiesel 1). Using algae, however, is only a very recent concept as the first algae biodiesel plant only opened this year on April 1, 2008. The company, PetroSun, is expected to produce ≈4.4 million gallons of algal oil and 110 million lbs of biomass per year in their 1,000 acres. Fuel will not be produced immediately, but they will be building or acquiring ethanol and biodie sel production plants in the near future (Cornell 1). With the ever†rising prices of fossil fuels and the realization that our supply is severely limited, the need for an alternative energy source is rising steadily. Clearly the most efficient of the alternative options lies in bio fuels because they are naturally grown and thus have an unlimited supply, have virtually zero emissions, and can be us... ...n, Olst, et al. â€Å"The Controlled Eutrophication Process: Using Microalgae for CO2 Utilization & Agricultural Fertilizer Recycling†. June 2004. Accessed July 28, 2008. â€Å"Biodiesel†. Accessed July 27, 2008 Briggs, Michael. UNH Biodiesel Group. â€Å"Wide scale Biodiesel Production from Algae†. August 2004. Accessed July 28, 2008 Cornell, Clayton B. March 29, 2008. â€Å"First Algae Biodiesel Plant Goes Online: April 1st 2008†. Accessed July 28, 2008 Haag, Amanda Leigh. March 29, 2007. â€Å"Pond†Powered Bio fuels: Turning Algae into America’s New Energy†. Accessed July 22, 2008. Algae is the Bio Fuel of the Future Essays -- Biofuel Fuel Energy Powe Algae: Bio Fuel of the Future Bio Fuels are clearly the most suitable alternative energy of the future as oil and coal are both rapidly vanishing and increasingly out of interest for nations wishing to avoid terrorist nations. Recently, algae has been discovered as an extremely suitable bio fuel because of its surprisingly high ratio of yield to area required for growth. In 1960 Oswald and Golweke proposed the use of large†scale ponds for cultivating algae on wastewater nutrients and anaerobically fermenting the biomass into methane fuel. Algae, like all bio fuels, harvests the energy from water and sunlight to produce oil which can be converted into biodiesel as well as the carbohydrate content to be fermented into ethanol (Benemann, Olst, et al. 1). The concept of using vegetal oil as an engine fuel likely dates back to when Rudolf Diesel (1858†1913) developed the first engine to run on peanut oil, as he demonstrated at the World Exhibition in Paris in 1900 (Biodiesel 1). Using algae, however, is only a very recent concept as the first algae biodiesel plant only opened this year on April 1, 2008. The company, PetroSun, is expected to produce ≈4.4 million gallons of algal oil and 110 million lbs of biomass per year in their 1,000 acres. Fuel will not be produced immediately, but they will be building or acquiring ethanol and biodie sel production plants in the near future (Cornell 1). With the ever†rising prices of fossil fuels and the realization that our supply is severely limited, the need for an alternative energy source is rising steadily. Clearly the most efficient of the alternative options lies in bio fuels because they are naturally grown and thus have an unlimited supply, have virtually zero emissions, and can be us... ...n, Olst, et al. â€Å"The Controlled Eutrophication Process: Using Microalgae for CO2 Utilization & Agricultural Fertilizer Recycling†. June 2004. Accessed July 28, 2008. â€Å"Biodiesel†. Accessed July 27, 2008 Briggs, Michael. UNH Biodiesel Group. â€Å"Wide scale Biodiesel Production from Algae†. August 2004. Accessed July 28, 2008 Cornell, Clayton B. March 29, 2008. â€Å"First Algae Biodiesel Plant Goes Online: April 1st 2008†. Accessed July 28, 2008 Haag, Amanda Leigh. March 29, 2007. â€Å"Pond†Powered Bio fuels: Turning Algae into America’s New Energy†. Accessed July 22, 2008.

Between 1820 and 1860

Between 1820 and 1860 there were a few fundamental differences between the economies of the North and South. How far do you agree? BY beckY10036 Between 1820 and 1860 there were a few fundamental differences between the economies of the North and South. How far do you agree? Between 1820 and 1860 there were problems in America that resulted in the civil war in 1861, the economy affected the North and South during the civil war, and some major differences helped win the civil war. However this does not mean that the economy had many undamental differences.For example the methods of earning money were different, but overall both earned roughly the same amount of money. Firstly, the main difference was that the North relied much more on money from industry and manufacturing, as they had more connections with foreign countries, and more factories were built. In the North in 1860 there were 74,000 factories producing two thirds, of goods for America. Whereas in the South there were only 2 major factors: Textiles factory in South Carolina and an Iron works in Virginia set up in 1840.Although they had fewer factories, the Iron works was vital, as it supplied the North with weaponry during the Civil war. In 1850 the South only produced 10% of the nations manufactured output. However the South did lack the industrialisation because their agricultural methods were so effective they had no need for change. The South was also very traditional and disliked change, whereas seven out of eight immigrants had chosen to settle in the North, and they had seen new ideas in other places in Europe so were welcome to change.This is shown by the South's labour orce being reduced from 82% to 81% over 60 years, on the other hand, the North's labour force was reduced from 68% to over the 60 years. This is however not a reflection on the North rapidly reducing agriculturally, because they still relied on agriculture, and a lot of the North was still rural. Around the urban areas, the popu lation was increasing as towns and cities were developing swiftly.As the North had smaller but still prosperous farmers known as yeomen, they did not earn as much money through agriculture, because they did not have many or any slaves at ll, so they could not produce the high quantities that the south did. Farmers that had lots of land were called plantation owners; there were many more plantations in the south, and when the cotton gin was created in 1793, there was a boom in cotton, and the benefit of having slaves increased. This made Southern plantation owners invest their capital in the Slaves, because they produced so much cotton, which was very lucrative. 5% of slaves worked in cotton which shows how much money was made out of it. The South needed to transport their goods to the North so that it ould be transported abroad, but there was a lack of transport in South, as they only had 35% of the train tracks, which affected them in the Civil war. This meant it was fairly expensi ve to transport the cotton, but they still received a good amount of money it hey lived near a train track. When the cotton arrived in the North the Lowell factory system meant the manufacturing of it was very cheap, which meant the North earnt a large margin on it.Although the danger of the South investing all their money in Slaves was that when slavery got banned, they lost a lot of money, which was partly hy they were so keen to keep slavery. However only one quarter of the population owned a slave, as they were expensive (in 1860 they were $1800 which was double the price in 1820). The North's economy was based on free labour whereas the South's was based on slave labour, which meant that the North's economy was more stimulated by the presence of workers with money who could buy products, which would make money for the company, which in turn would increase wages or hire more workers.The South's economy was largely devoid of this benefit. Essentially, the conomy in the South was weaker and only based on a few important exports (cotton, tobacco, and sugar). This made the South less diversified, as they focused their sales on cotton. Another difference is tariffs; in 1828 congress passes a controversial high protective tax. This majorly benefitted the North as they were the main distributors. However the South were very worried about this because they believed that if they stopped buying the expensive foreign goods, then foreign countries would stop buying their goods, as they would have tax on them too.This affected the economy ntil the tax was promised to be reduced after the law in 1833. In contrast the North and South didn't have many fundamental differences. They both created a lot of money, and were not lacking at all, the only difference was the method in which was used to make the money. The economic diversification was similar too, as 10% of Northerners owned 68% of the wealth, and the wealth was dominated by the plantation owners, called oligarchies , as there were few free-soilers. 12% of the plantation owners owned half the slaves.This shows that there were few farmers, ut the big plantations owned many slaves. Even though the North seems to be more industrial, the South also made efforts to modernise industrially, but they Just lacked because of the closed opinions of the southerners. Also not many people in the North and the South owned slaves, it was more of a rare thing, and the main owners, owned a large amount of slaves. However there was a larger need for slaves in the South, because there was cheap labour force from Europe settling in the North which meant slaves were more expensive so were not deemed as important.Overall I think there ere many differences between the North and South between 1820 and 1860. Some affected the outcome of the Civil war such as the transport boom, and the industrialisation in the North, but a fundamental point is that numerically they have equal amounts of income; there were Just different methods to earning the money. However the differences were major; the amount of industrialisation, and amount of agriculture, the manufactured output, and the need for slaves, was all very different for the North and South. The main similarity was the economic diversification.

Qualites of an Effective Helper Essay

I believe that ill be an effective helper because I am caring trustful honest and open minded. I also know What its like self , family problems I also know the feelings of being unwanted and unloved is so Powerful that its hard to over come. I am motivated by desire to help all types of people work thought their problems no matter how big or little they are. The qualities that I have that will make me an effective helper are that I am a good listener, I am open- minded about all most everything even if I don’t really understand. I am honest and I don’t mind telling the truth to someone even if it hurts their feelings sometimes people need to hear the truth it helps them see it through someone’s else’s eyes, but I also know when to be respectful to other people needs, beliefs and values. I have had some personal problems that I think other people may have, I don’t mind sharing them with a client to show them that I have been down that road in life and with sharing I would hope that it will help our relationship. I don’t like to judge people because at some point in life everyone has had some kinds of problems and I have no right to judge we are all human we all live and learn. I have an happy go lucky presonallalliti so smiling and showing that I care comes easy for me, I have no problem putting myself on the spot to break the ice with a client. I am a patience person, I know that time is the key to help out with the relationship,, I know that it is hard to open up to someone that you think will judge you. I believe that helping a client find forgiveness it the key to most problems and that forgiving ourselves is one of the hardest things to do. I believe that everyone should have respect for all and be understanding, I try to understand everyone’s views, values and beliefs but when it comes to someone that has sexual abuse or killed a child would be really hard for me because I see children as the best gift in life, I don’t understand how any one would want to hurt them in any way. I know that they may have had it done to them . If I had to work with that has done one of those thing I would try really hard to put my feelings aside as best as I could. Nicki Prudhomme

Job Satisfaction and Employee Motivation

Content Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 *Literature Review†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ *2 *Empirica*l case†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ *†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. *. *7* Google†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ *. *. *. *7 *Discussion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. *. *.. * *Conclusion & Recommendation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. *11 *References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. *13 A Critical analysis of work-motivation: a case study based on Google Inc. Introduction; _â€Å"Motivating people is easy but motivating people to work to the best of their abilities and directing their efforts to the goals of the organisation are the real issues and that is certainly not always easy† Mullins, L. J (Management and organisational behaviour, Pg 406, 5th Ed)_ This paper gives an understanding of the term _â€Å"Motivation†_. The term is used almost every day of our lives but not everyone know what it takes to actually practise motivating. In this case, I would be explaining in details what motivation is all about, the objectives of motivating an individual in a certain way and how the overall performance is affected. I would also be testing some motivational theories in an empirical case (Google). Here, I hope to identify the working style at Google; the nature of work, employees and the environment, what motivates and de-motivates employees and engineers at work. Organisations claim that their biggest asset or their major sources of competitive advantage are their employees but most organisations do not know how to motivate their employees. Research has shown that different organisations apply different style of motivation. We would analyse these empirical cases with the motivational theories discussed in the literature review and also analyse key motivational factors associated with our empirical case. This would lead to my conclusion and recommendation on how to effectively motivate employee to increase productivity and performance. A Review on Motivation and its theories Work motivation and employee satisfaction plays a more central role in the field of management theoretically and practically and it is indeed one of the most important factors affecting employee behaviour and performance. Managers attach great importance to this concept of management in organisational settings as an effective motivational practice on employee(s) lead to organisational effectiveness in different levels. The next question we can ask ourselves is â€Å"what is motivation? † The concept of motivation refers to internal factors that impel actions and external factors that can act as inducements to those actions Locke, E. A & Latham, G. P. (2004). This has being the universal definition of motivation but certain authors and researchers have aimed at giving the simplest definition to this concept. Mullins, L. J defines motivation â€Å"as the direction and persistence of action† (Pg 406, 5th Ed). Mullins went further to suggest that motivation is concerned, basically, with why people behave in a certain way, why people choose a particular course of action in preference to others and why they continue with a chosen action, often over a long period and in the face of difficulties and problems (pg 406, 5th ed). Atkinson defines motivation â€Å"as different factors that combine at a particular time to influence the duration, vigour, and persistence of an individual’s behaviour in a given situation (pp2, 1964). The three aspects of human actions which can be affected by motivation are intensity (effort), direction (choice) and duration (persistence) and coupled with experience and ability leads to effective performance Jindal-Snape & Snape, J. B (2006). Motivation, as a concept of management is vast in nature and indeed permeates many of the sub-field that compose the study of management e. . leadership, teams, performance management, managerial ethics, decision making and organisation change Steers, R. M & Mowday, T. R & Shapiro, D. L (2004) and this is the reason why this topic has attracted attentions from different authors and researchers in the past years. This has also led to the proposition of theories to support this managerial concept i. e. motivation. These theories are ref erred to as motivational theories. There are so many theories on motivation, each acting as a competitor to the other on attempt to best explain the nature of motivation. Within the vast number of theories, some are built on economic knowledge with a psychological understanding (Maslow, 1943) etc. Mullins, L. J suggests that all these theories are at least partially true and all help explain the behaviour of certain people at certain times but however, the search for a generalized theory on motivation at work appears to be in vain (Pg 414, 5th Ed). It is indeed because of the fact that there are no generalized or single solutions as to what motivates people or individual in organisation, that there are different theories on motivation. These theories are then divided into those concerned with identifying the needs toward which behaviour(s) is directed – content theory and those that are concerned with the dynamic, mental processes that lead to individuals following certain goals rather than others – process theory Jindal-Snape & Snape (2006). Abraham Maslow proposed the most influential and widely recognised theory of motivation. The Maslow theory of needs (1943) is the one of the widely discussed theories of motivation having proposed the hierarchy of needs. He proposed that individuals are wanting beings, who always want more and what they want depends on what they already have and these needs are arranged according to its importance in levels, hence the hierarchy of needs {draw:frame} Maslow’s hierarchy of needs (1943) Jindal-Snape and Snape (2006) suggests that according to this hierarchy, each need can act as a motivator, provided all needs lower in the hierarchy are satisfied and a satisfied need no longer act as a strong motivator. This goes to explain why individuals/employees who are not satisfied at their current position would be motivated to put in more efforts until their needs are satisfied. Maslow argued that the first three needs on the list represent deficiency needs that people must master before they can develop into a healthy personality, while the last two represent the growth needs that relate to individual achievements and development of human potentials Steers, R. M et al (2006). Mullins evaluated Maslow’s theory of needs by suggesting that individuals advance up the hierarchy as each lower-level needs becomes satisfied and therefore, managers must pay attention to the next higher level of needs in other to motivate employees if there is a change in behaviour (Pg 418, 5th ed). Abraham Maslow’s theory (1943) attracted criticism Wahba, A & Bridgewell, L (1976) for the existence of a definite hierarchy of need. In 1972, Clayton Alderfer modified Maslow’s hierarchy of needs model. He summarized the hierarchy of needs into a framework of three different classes of needs known as ERG Jindal-Snape & Snape (2006). Existence needs, which include nutritional and material requirements. At work places, working conditions and pay/wages fall into this type of need Relatedness needs, which are met through relationship with family and friends and at work places, relationship with fellow colleagues and managers. Growth needs which reflect desire for personal psychological development Fincham and Rhodes suggest that Clayton Alderfer (1972) theory differs in number of important respects to Maslow’s hierarchy of needs (pg 198, 4th Ed). They went further to say that while Maslow proposed a progression up the hierarchy, Alderfer argued that it was better to think in terms of a continuum, from concrete (existence needs) to least concrete (growth needs) and it is possible to move along it in either directions (pg 198, 4th Ed). This means that if an individual’s need e. g. growth needs seem difficult to fulfil, that creates a frustration regression that forces a shift to another need e. g. relatedness needs. Jindal-Snape and Snape suggested that ERG theory differs from Maslow’s hierarchy of needs in that it does not assume that a need is only activated if it is deficient and two needs could operate at the same time in motivational practice. Fredrick Herzberg (1966) was accredited as the founder of the second, highly influential theory to have evolved after Maslow’s. Unlike Maslow and Alderfer, Herzberg’s work was based on research where he interviewed professionals from different companies, this work he called the Herzberg’s two-factor theory. This theory consists of two factors noted from his interviews. Factors that led to employee dissatisfaction, he called de-motivators or hygiene factors while factors that led to individual/employee satisfaction, he called motivators. Fincham and Rhodes suggest that motivators involved achievements, advancement, recognition, autonomy and other intrinsic aspect of work that represent sources of satisfaction and if absent leads to dissatisfaction while the other concerned with working conditions, salary, job security, company policy, supervisors and interpersonal relations and other sources of extrinsic aspect of work were sources of dissatisfaction (pg 199, 4th ed). Herzberg’s two factor theory are also referred to as intrinsic and extrinsic motivational factors and it has being highly influential and practised. Herzberg deserves credit for introducing the field to the role of job design specifically, job enrichment as a key factor in work motivation and job attitudes Steers, M. R et al (2004). Herzberg’s two factor theory are not to be confused as being opposite of each other as Wilson, F. M suggests that the opposite of job satisfaction is no job satisfaction while the opposite of job dissatisfaction is no job dissatisfaction (Pg148, 2nd Ed). Another motivational theorist was David McClelland (1992). He based his work on the personality of individuals Jindal-Snape & Snape (2006). He identified four main motives; The achievement motive, explains our concerns for doing things better than others Power motives, desire to influence others Need for affiliation, desire to establish and have a positive relationships with people around us. Avoidance motives Very often, we hardly recognize the latter one as the top three are the most important. Mullins suggests that the first three motives correspond to Maslow’s self-actualisation, esteem and love needs (Pg 425, 5th ed) while Jindal-Snape & Snape (2006) suggests that although everyone has all needs, the strength of each need for each individual is different. They went further to say that these needs are innate and are developed relatively early in life and they remain unchanged. These motivational theories mentioned above all fall into the content theory of motivation, we have identified and elaborated on them. I would now move ahead to briefly identify some of the process theory of motivation. I will not be going into detail with the process theory of motivation as it wouldn’t be needed for the latter stages of this study. Process theories also called the cognitive theories aim at â€Å"identifying the relationships among the dynamic variable which make up motivation and the actions required to influence behaviour and actions† Mullins, L. J (Management and organisational behaviour, Pg 426, 5th Ed). Mullins suggests that it provides further contribution to our understanding of the complex nature of motivation (Pg 426, 5th Ed). Very few motivational theories fall into the category and some of these theories are Vroom’s Expectancy theory proposed by Vroom. V (1964) and then revised together with Lawler, E. & Porter, L. (1968). Goal setting theory proposed by Locke, E. A (1960s) has emerged as one of the modernised way of motivating employees Wiley (1997). This theory emerged as researchers began to discover that simple act of specifying target for behaviour enhanced task performance Steers, R. M et al (2004). Locke (1968) suggests that the logic of goal setting theory is that an employee’s conscious intentions i. . the goals are primary determinants of task-related motivation since goals are instruments that direct our thoughts and actions. Results of goals/self-regulation research indicate two critical preconditions of a positive goal-performance feedback: acceptance of goals assignment and provisions for performance feedback Wiley (1997). An Empirical Case Having discussed and understood what motivation and the related theories are all about, the next step is to identify how applicable these theories are in a real life situation especially for the purpose of this case study. Jindal-Snape and Snape (2006) suggest that to answer this sort of questions, we first need to consider the nature of the work and the environment, and then the nature of these workers themselves. About Google Google Inc. is an American public corporation. [1]Founded in 1998, Google runs the world’s most popular internet search engine. Its position has earned the organisation huge profits and given it outsize influence over the online world. It is also known for the quirky corporate culture created by its billionaire co-founder, Larry Page and Sergey Brin which includes a chaotic, campus-like atmosphere at its offices, where workers are pampered with free, chef-prepared food and other amenities. My research environment (Google) is highly engineering-driven and we all know that engineers enjoy a lot of trust, creativity and power which is very different from most jobs at a more product-driven company. Firstly, I would be giving a proper definition of what engineering is all about, the nature of engineers and what motivates them. Engineers are people who are qualified, trained professionally to engage in various branches of engineering. Wen, C. K (2007) suggests that engineers are normally assigned to problems and a specific set of goals and constraints; they find technical solution to the problem that satisfies these goals within those constraints and these goals and constraints may be technical, social or business related. Engineers solve practical problems with the aid of technological tools, mathematical and scientific knowledge which they possess. They are often confused with scientist Jindal-Snape & Snape (2006) but in essence, scientist explore nature to discover undiscovered principals while engineers apply these principles coupled with technological knowledge to solve technical problems. In the field of engineering, engineers are generally motivated by two most important factors; innovation and creativity. Engineering involves creativity as it gives engineers the freedom to engage in self-driven tasks. This can act as a very strong intrinsic motivation which it corresponds to Herzberg’s motivator in his two theories (1966). Vere, I. 2009) argues that it is implicit that creativity is integral to design innovation, and that design and the fostering of creativity should be the cornerstone of engineering pedagogy. Further, Vere, I. D suggests that creativity is of paramount importance in the engineering practice as it endows one with the insight and discipline to seek out and address problems from the boundaries of dif ferent engineering disciplines. For engineers, innovation leads to an awareness of self-importance which corresponds to esteem needs on Maslow’s (1943) hierarchy of needs. Innovation and innovativeness leads to recognition Herzberg’s two-factor theory (1966). Innovation leads to advancement which creates challenges as Jindal-Snape & Snape suggest that the rate at which science and technology are advancing provides a different set of challenges and if these engineers were to stay on top of their game, access to up-to-date equipments must be necessary and at hand. Engineers are also highly motivated through feedbacks on their innovation and products, an assured link between their efforts and outcome Jindal-Snape & Snape (2006) and researchers have also shown that this field of occupation are highly motivated by intrinsic factors than extrinsic factors. Having said all this, we would be looking at some secondary empirical data from ex-googlers relating to employees’ satisfaction, problem encountered with aim at exploring and identifying the perception of these engineers regarding the factors that motivate them. I would be discussing ways on how such problems could be minimized, motivational schemes that can be put in place to eliminate such problems. According to a blog [2] posted by an ex-googler stating his reasons why he left the search giants, he states and I quote; â€Å"For one thing, it was unlikely to initially be able to work in an area that one was passionate _about, the products and team where all interesting and exciting to work with but unfortunately, I was unable to be passionate about my particular area. This became less of an issue as time went by but for experienced engineers that have good knowledge and understanding of what they want and what sort of things they enjoy working on, this could lead to job dissatisfaction†. The same engineer and ex-googler as above went further to say that due to sheer size of code base and vast number of Google’s specific tools and frameworks; it also takes very long time to learn how to actually become productive at Google, which can be very annoying, frustrating and de-motivating at times. Another internet blog [3] from an engineer and ex-googler reports his insights about what it was really like working for Google. This particular engineer who now works for Microsoft reports that the lava lamps, organic dinner and free shuttle; hygiene factor (Herzberg’s two-factor theory, 1966) put in place to act as a source of motivation lies a company where employees end up working long hours, don’t enjoy private offices and get paid less. He also highlighted some de-motivators working for Google. _â€Å"Employees are generally in the building working long hours between 10am to 6pm and after that, most engineers spend most of their evening working from home. There are employees whose desks are literally in the hallway. Google does not place any value on past or previous industry experience but puts tremendous values on degrees especially from Stanford. Employees actually get paid less salary compared to the amount of effort put in and the quality of the health insurance is not above standards. Most employees don’t actually get a 20percent project and managers will not remind you to start one†. _ According to another internet source [4], a 20percent project is an allocation of 20percent time to every engineer and employee at Google to work on side projects and indeed great innovation come out from this provision of 20percent time e. g. -mail, Google news etc. Very few internet blogs from ex-googlers show job dissatisfaction at Google while most internet blogs and videos indeed agree that Google is indeed a very unique place to work. Engineers and employees agree that the organisation provides everything they needed to work with and be productive but it’s up to them i. e. the engi neers to take that extra mile. We have understood the theoretical aspect of motivation and we have seen some empirical cases of engineers and ex-googlers. Now, I would be analysing these empirical cases with some of the motivational theories discussed above to form a conclusion. Extrinsic Factors/Hygiene Factors (Herzberg, 1966) These factors provide less or no motivation to employees but the absence of these factors leads to a dissatisfaction in work places. In organisations, managers perceive extrinsic motivation as a motivator but in essence, they are not real motivators, rather they support the mental ability and health of these employees. Such factors include wages, benefits, company policies and administrative rules and regulation governing these employees, interpersonal relations with fellow colleagues, supervisors and subordinates, good working conditions and security. From one of the blogs above, we observed an engineer and ex-googler who was dissatisfied with the nature of the job. He emphasized on long working hours and less salary paid which does not compensate for the long hours of working. Early management theories such as Fredrick W. Taylor’s scientific management theory suggested using financial compensation to impel motivation and job performance Wiley (1997). Wiley also suggested that while controversies persisted, pay or good wages is generally valued by all employees and good wages continues to be ranked among the top five factors that motivate people in their respective jobs. Also, according to Maslow’s hierarchy of needs (1943), psychological needs are said to be the first and most important need to be satisfied and in other to satisfy this needs, good or satisfactory wage has to be paid to employees to ensure maximum productivity. This same employee identified poor working conditions as another factor that contributed to his dissatisfaction. He brought to our attention that some employees have their office desk literally on the hallway due to the fact that there were less room available. He also made mention of the company’s health insurance which was not up to standard. These factors constitute to employee dissatisfaction and change in behaviour and attitude towards work. This also corresponds with Clayton Alderfer’s (1972) existence needs which include material requirements, good working conditions and substantial pay. For these employees to work effectively and productively, this need has to be satisfied but not as much as their intrinsic needs if there exists any. Extrinsic factors could be a source of motivation for these engineers unlike scientists Jinda-Snape & Snape (2006) where salaries, incentive schemes, prospects for promotion and other extrinsic factors were not considered as motivating factors. Intrinsic factors/Motivators (Herzberg 1966) Motivational factors (Herzberg, 1966) are factors which build strong motivation and create a high job satisfaction for employees and they are directly related to the job content of any employee. Absence or decrease in level of these motivations is sure to affect the level of employee satisfaction. An observation in the internet blog from an ex-googler identifies this factor as a major contributor of his dissatisfaction at Google. He states that he was no allowed to work in an area that he was passionate about, leading to dissatisfaction. Herzberg’s two-factor theory (1966) mentions autonomy or having a responsibility as an employee to undertake personal tasks leads to job satisfaction. This need to work where one is passionate about leads to self development and achievement and this relates to Clayton Alderfer’s (1972) growth need reflecting the desire for one’s personal development. From the internet blog described above, the ex-googler and employee reports that Google does not place value on past experience. I think this statement relates to the need for recognition (Herzberg, 1966) and the need for achievement (David McClelland, 1992). These two needs both represent intrinsic factors that motivate engineers. They want to be recognized for their individual achievements as well as scientist (Jindal-Snape & Snape, 2006). Another intrinsic factor which motivates employees and engineers at Google is the nature of innovation and being innovative. From a video posted on the internet on life at Google, engineers are allocated personal time to engage in self-driven tasks which leads to side projects and occasionally transform into innovations. From the blog above, we observed that an engineer was dissatisfied due to the fact that most employees do not actually get that 20percent project and managers do not remind them to start one. This also relates to Clayton Alderfer’s (1972) growth need and desire for personal development. Analysis of Google key motivational factor Google seems to be aware of what motivates its employee to their best at work, the need to customize and individualize programs for motivation and intrinsic rewards. Individualization defines human beings as unique in different ways and Google accomplishes this individualization by allowing each engineer in the company take one day a week to work on personal related projects. This is the ultimate in individualization because it not only gives the employee the choice of choosing any projects but allows autonomy and independence in management of the project; growth needs (Clayton Alderfer, 1972). Google also identifies what motivates its employee through communicating with them and because of this communication that they are able to motivate employees through intrinsic rewards. Conclusion and recommendations Over the past years, there have been numerous surveys on what motivates employees to do their best work and in other to attain to high levels of performance; employers depend on their employees to perform at levels that positively affect the bottom line Wiley (1997). We have learnt that the various theories of motivation discussed in my literature review have various applications in managerial practices. When applying these theories practically, managers must take into consideration how each employee feel and react to their work. These employee feelings and reaction are based on their personality, characteristics, need pattern and values. It also depends on the job component, nature and role of the job, the autonomy and skills in executing the task. Managers must consider both intrinsic and extrinsic aspect of the task and apply various motivational theories when suitable. When motivating these employees with intrinsic factors, managers and employers must show appreciation and give credit to employees for their work and always praise for a job well-done Wiley (1997). Wiley also suggest that recognition and praise are probably the most powerful and efficient, yet the least costly motivational tool. Another intrinsic motivational tool that managers should apply is autonomy and employee independence. This creates a sense of moral respect for an employee’s action towards their work and creates a huge motivation and job satisfaction. Google managers should allow engineers take on projects that they are passionate about. This freedom to participate on self-driven task would create job satisfaction as human being enjoy what they love doing. Extrinsic factors are related to the content or environment in which the job is executed. Mangers and employers must ensure that employees get satisfactory wage to cater for their psychological needs which is first on the order of hierarchy, ensure that there are good working conditions, provision of tangible rewards and fringe benefits, job security, job re-design and promotion offered to act as source of motivation to employees. Promotion and growth in the organisation and interesting work are longstanding factors that motivate people to do their best work. Employers and managers should communicate with their employees often to identify their personal needs. Employee survey should be used to gain additional information from employees regarding motivational preferences and this is often what they value and lack. Wiley further suggest that if organisations adequately and regularly administer such surveys and consider their results, then perhaps they would gain a great deal on competitive advantage through motivated and productive employees. Reference Alderfer, C. P (1972) Existence, Relatedness and Growth: Human needs in Organisational settings. The Free Press, New York. Atkinson, J. W. (1964) Introduction to motivation. Princeton, NJ: Van Nostrand Cardona, P & Lawrence, B. S & Espejo, A. (2003) Outcome-based theory of work motivation. Working paper No. 495. University of Navarra, Spain. Delfgaauw, J & Dur, R. (2004) Incentives and workers’ motivation in the public sector. CESIFO working paper No. 1223. Ellers, N & Gilder, D. D & Haslam, S. A. 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