Avons Marketing Strategy in International Markets Essay -- Internatio

Avons Marketing system in International Markets1/ Which actors in Avons micro environs and crusades in the macro environment have been important in shaping its merchandise strategies?We can let off what is exactly microenvironment and macro environment.Micro-environment is the factors in a firms immediate environment which scratch its performance and decision-making these elements include the firms suppliers, competitors, marketing intermediaries, customers and publics. Macro-environment is the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, sanctioned and political) which influence a firms decision making and have an impact upon its performance. Macroenvironment forces include the increasing mobility of the U.S. population (demographic change), which meant that both customers and salespeople were moving. This made it difficult for salespeople to establish loyal, horse barn customer bases.In order to define what influe nced the Avons marketing strategyACTORS in Avons MICRO ENVIRONMENTFORCES in Avons MACRO ENVIRONMENTSales force homemakers who needed extra money but didnt want a full moon duration job outside the home.Recruiting salespeople was easyAn army of women selling products = Avon ladies carry on SalingConvenience for the customerThey develop clients lists of friend or neighboursMore women erect that they needed to work outside the homeSalaries needed more than odd-job(prenominal) JobWhen Avon ladies rang the doorbell, often no one answered.More competitor were competing for the family of people interested in full or part time direct selling jobs.Increasing mobility of the US population both customers... ...ust its marketing strategies. Avon had successfully negotiated with the Chinese government to restart its business. Avon agreed to operate as a intactsaler, selling its products to retail stores and converting its 75 branch centers into retail outlets. The newly arrangement mean t that Avons 50,000 sales representatives would lose their jobs.Avon should not view a whole country as a single market and always permit in mind that there is a strong purchasing ability in the hands of many urban communities in these countries. This is particularly dependable for China where the stereotype of 1.3 billion, low-income people living in rural areas is barely not true. China has the largest urban population in the world with four hundred million consumers living in a set of urban centers on the Chinese coast. There should be a concerted marketing suit to targets this huge untapped market.