Shell company Essay Example | Topics and Well Written Essays - 1000 words

Shell company - Essay Example The company was then run through different operating companies. Prior to the merger both the companies were struggling to sustain their business. Their decision to join hands led them to become one of the most successful company in the world and all signs showing in the first twelve months of their strategic decision. The company was under the management of Henry Deterding, whose guidance and dedication made the two barely managing companies into a strong force to reckon with, in the oil industry. The company began to make its mark quite quickly around and business started to expand globally. The Marketing companies started coming up throughout Europe and also in certain parts of Asia. With the growing demand of oil all around the globe, Dutch Shell began exploration and production in countries like Russia, Venezuela, Mexico, Romania and even in the United States. Along the timeline, the company has been able to maintain its competitive edge by looking out for newer technologies, alternative resources and advance developments. They have concentrated on their core products as well as kept their eyes open for any opportunities making them one of the most competitive companies in the market. Marketing is one of the core functions of any organizations. It is the function that helps a company defines the right kind of market and allows the company to identify consumer needs and wants and then searches for solutions and ideas for how to aptly satisfy those needs. (Bartels, 2002) When Organizations like Shell and other multinationals define their marketing strategy it evolves through a series of stages. This is because as the company starts growing, so does the demand. Eventually the company adopts a multi national strategy of marketing. At this stage the company has already gone through the local markets exporting and to international marketing. This is the kind of marketing Shell is doing as at this stage the company can use its size and scale